Governments, private companies, listed companies, sporting clubs, community groups and not-for-profits operate in an environment with competing stakeholder interests and differing levels of influence.
We work with organisations to achieve specific objectives—policy based for governments, commercial for private entities or community-centric for not-for-profits—with an understanding of the stakeholder landscape. We develop and implement the best strategies and tools to achieve these objectives.
We provide tailored analysis of your government stakeholders and their relevant policy positions. We identify the stakeholders within government who are relevant to your objectives and assess how your objectives best align with government policy.
As accredited practitioners under the International Association for Public Participation (IAP2), we provide the strategies, project management, logistics and implementation resources you need to engage effectively with the community.
PUBLIC ADVOCACY CAMPAIGNS
In collaboration with you, we harness our in-house expertise in market research, creative advertising, strategic communications, public relations and stakeholder engagement to conduct campaigns which aim to influence public opinion and create enduring public policy outcomes.
We track your engagement, providing meeting briefs, drafting correspondence on your behalf and taking note of relevant media developments and government announcements to offer practical advice to build and enhance your relationships with key stakeholders. All of our work is aligned with your broader strategy to ensure that your engagement does not lose sight of your objectives.
COMMUNITY AND DEMOGRAPHIC AUDITS
Our community audit identifies all relevant community stakeholders and organisations, summarises how the community has organised or responded to issues in the past and provides a breakdown of the current community demographics and how they are relevant to your objective or project.
INDUSTRY ASSOCIATION MEMBERSHIP AUDITS
We review and analyse your current industry association and other membership-based organisation investments against your project objectives, determining whether you are receiving a positive return on investment and recommend any other organisations that may be better aligned to achieve your objectives.
COMMUNITY SUPPORT KEY TO GOVERNMENT ADVOCACY
"Community support is a key pillar of a successful government advocacy campaigns. If the community understands your motivation, supports your objective and advocates with you, you’re more likely to get an outcome from Government. Walking the corridors of parliament house and knocking on the right doors is only a small element of creating public policy change - more than ever, community support is needed to deliver change."
Chief Executive Officer
RECOGNISE STAKEHOLDER INFLUENCE
“Now more than ever, an organisation's strategic objectives are influenced by a diverse range of external stakeholders, whether these be government, the public sector, regulators or the community. Understanding what motivates and influences your stakeholders, how they make decisions and how best to engage with them can go a long way to positioning your organisation for long term success."
Manager, Client Strategy
UNDERSTANDING PEOPLE COMES FIRST
"Decisions are ultimately made by people, not the positions that they occupy. If you can understand the person you are engaging, the pressures affecting them and their obligations, you will be well on your way to a favourable decision."
RELATIONSHIPS PLAY A SIGNIFICANT ROLE TOWARD WHAT DRIVES US
"Relationships, no matter their nature, play a significant role toward what drives most of us to progress or digress in life. Consequently, engaging with people in the right way is often fundamental for success, especially in our modern world where technology is everywhere and can lose its purpose if engagement is ill-considered. Good connections with others have the potential to not only provide opportunities and deliver favourable outcomes, they may also lead you down a path you may have not expected or thought remotely possible - the possibilities are endless."
CONSULTATION IS AN EXPLORATORY PROCESS
"Engaging with your community is about more than just consultation and ticking a box. It is an ongoing, explorative, and above all reciprocal endeavour. If done right, community engagement will create meaningful and trustful relationships between you and the communities in which you operate."
WE ARE PART OF BASTION COLLECTIVE
Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.